Streams Video • Chatterbug

3728

Apple

advanced

Apple

with MaxBex

5. Advanced

Max introduces you to the company: Apple. 🍎

Pick the correct answer

Are you watching this stream on an Apple product?

Company Profile

Apple Inc., formerly Apple Computer, Inc. US-based manufacturer of personal computers, smartphones, tablet computers, computer peripherals and computer software.

Created by Steve Wozniak and Steve Jobs in 1976 (founded on April Fool's Day). They were high-school classmates.

In 2011, Apple's financial reserves were greater than the U.S. Treasury's operating cash balance.

Fun fact about the company’s logo: the legend goes that founders decided to take a bite out of the apple because they didn’t want people to mistake it for a cherry.

Brief History

The first product: Apple I, 1976

The first successful product → Apple II, 1977

mass-market

Apple goes mainstream → Macintosh (now Macintosh 128K), 1984

Why “Macintosh”? McIntosh red 🍎, the national apple of Canada.

Steve Jobs is fired, 1985

to be ousted

CEO

Pick the correct answer

What does CEO stand for?

Pick the correct answer

A CEO is ___ person in a company.

Golden Age but financial struggle, late 1980s-1996

financial losses

Steve Jobs comes back, 1997

to acquire

Great successes, 1997-2010

Post-Jobs era, 2011-

“Since taking over at Apple, Tim Cook has tried to capitalize on Apple's status as the only technology company that is also a luxury brand”.

Post-Jobs era, 2011-

to take over (as)

to capitalise on

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Full Video Duration: 10 minutes
Aired: about 2 years ago

Company Profile

Apple Inc., formerly Apple Computer, Inc. US-based manufacturer of personal computers, smartphones, tablet computers, computer peripherals and computer software.

Created by Steve Wozniak and Steve Jobs in 1976 (founded on April Fool's Day). They were high-school classmates.

In 2011, Apple's financial reserves were greater than the U.S. Treasury's operating cash balance.

Fun fact about the company’s logo: the legend goes that founders decided to take a bite out of the apple because they didn’t want people to mistake it for a cherry.

Brief History

The first product: Apple I, 1976

The first successful product → Apple II, 1977

mass-market

Apple goes mainstream → Macintosh (now Macintosh 128K), 1984

Why “Macintosh”? McIntosh red 🍎, the national apple of Canada.

Steve Jobs is fired, 1985

to be ousted

CEO

Golden Age but financial struggle, late 1980s-1996

financial losses

Steve Jobs comes back, 1997

to acquire

Great successes, 1997-2010

Post-Jobs era, 2011-

“Since taking over at Apple, Tim Cook has tried to capitalize on Apple's status as the only technology company that is also a luxury brand”.

Post-Jobs era, 2011-

to take over (as)

to capitalise on

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