Streams Video • Chatterbug

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Tik Tok Phenomenon

intermediate

Tik Tok Phenomenon

with DaniofBerlin

4. Intermediate

Let's discuss the Tik Tok phenomenon--how it started and how it can be useful to learn English.

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Do you know TikTok?

TikTok = an app for creating short videos (maximum 10 min.)

History - 2016: app launched in China "Douyin" 抖音 by ByteDance - 2018: international launch of TikTok -> over 1 billion people using the app

How does it work? - everyone can make videos 🎥 - choose music 🎼 - choose sound 👂 - choose filters 🤡

the effects - green screen - slow motion - time lapse

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How do you use the app?

Content 📲 - at the beginning: dance videos, challenge videos, lip sync videos - now: recipes, art, crafts, tips, music, humor, news, etc.

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What type of videos do you watch?

Audience profile 👥 - at the beginning: very young people - now: almost half of the people are over 34 years old

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Why do you think the application is so popular?

For people who watch the videos only: - it is entertaining - there is a surprise/captivating effect - the people are "au naturel" -> we can identify with them

For people who create videos: - easy to edit videos - possibility to show your creativity - share your daily life - idea that you can become famous/influential

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If you had a TikTok account, what kind of content would you create?

The secret: a powerful algorithm 🔀 - that analyzes our activity (our behavior) - that suggests videos that we might like - no two people see the same videos "for you"

⏳ On average: - 10 minutes each time the app is opened - 52 minutes per day

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Full Video Duration: 27 minutes
Aired: almost 3 years ago