| 3s | |
| 4s | >> WHEN YOU MEET AMAZON'S CEO |
| 7s | YOU ARE IMMEDIATELY STRUCK BY |
| 8s | |
| 12s | LEGENDARY LAUGH AND HIS NEARLY |
| 15s | UNMASHED FOCUS ON CUSTOMER |
| 17s | |
| 17s | >> CUSTOMERS LIKE LOW PRICES AND |
| 18s | WE KNOW CUSTOMERS LIKE BIG |
| 20s | |
| 21s | AND WE KNOW THAT CUSTOMERS LIKE |
| 23s | |
| 24s | THOSE THINGS WILL BE TRUE TEN |
| 25s | |
| 25s | THEY ARE GOING TO BE TRUE 20 |
| 27s | |
| 27s | SO YOU CAN COUNT ON THOSE |
| 30s | |
| 30s | >> HE MET WITH US AT AMAZON'S |
| 33s | SEATTLE HEAD QUARTERS TO SHOW |
| 34s | OFF THE COMPANY'S NEW LINE OF |
| 35s | SOUPED UP LIGHTWEIGHT KINDLE |
| 37s | |
| 37s | ONE OF THEM IS PRICED ATOM $139. |
| 41s | APPLE'S CHEAPEST iPAD IS NEARLY |
| 43s | |
| 44s | >> ONE OF THE THINGS HAVE YOU |
| 46s | DONE SO WELL AT AMAZON IS YOU |
| 48s | UNDERCUT YOUR RIVALS BY KEEPING |
| 49s | |
| 50s | DOES THAT SAME STRATEGY APPLY TO |
| 53s | |
| 53s | |
| 53s | OUR APPROACH IS PREMIUM PRODUCTS |
| 55s | |
| 57s | WE SELL THE HARDWARE AT BREAK |
| 59s | |
| 59s | WE DON'T TRY TO MAKE ANY MONEY |
| 61s | WHEN WE SELL THE HARDWARE. |
| 62s | WE HOPE TO MAKE MONEY WHEN |
| 63s | PEOPLE USE THE DEVICES, MOTT |
| 66s | WHEN THEY BUY THE DEVICES. |
| 67s | THAT'S A VERY DIFFERENT APPROACH |
| 69s | |
| 70s | MOST COMPANIES ARE BUILDING |
| 71s | QUITE A BIT OF PROFIT INTO THE |
| 73s | |
| 74s | >> THE APPROACH THIS TIME ALSO |
| 76s | INCLUDES A FEATURE NEVER SEEN |
| 77s | BEFORE ON ANY KIND OF DEVICE. |
| 80s | |
| 82s | |
| 88s | >> HOW CAN I HELP YOU TODAY? |
| 89s | >> YOU CAN TAP THE MAY DAY |
| 91s | |
| 91s | AT THE TOP OF THE MENU SYSTEM |
| 94s | AND A TECH SUPPORT ADVISER WILL |
| 97s | APPEAR OUR SCREEN AND CAN DRAW |
| 99s | YOUR SCREEN AND GUIDE YOU |
| 100s | THROUGH THINGS AND TEACH YOU HOW |
| 102s | |
| 102s | >> I REMEMBER WHEN STEVE JOBS |
| 105s | |
| 105s | |
| 107s | >> STAND ON THEIR HOLDERS AND GO |
| 109s | |
| 110s | >> Reporter: TALKING ABOUT THE |
| 111s | KINDLE BECAUSE WE HAD LAUNCHED |
| 112s | |
| 114s | DEDICATED READER TODAY, LATEST |
| 116s | GENERATION, KINDLE PAPER, THAT'S |
| 118s | WHAT STEVE WAS TALKING ABOUT. |
| 119s | >> MY QUESTION NOW IS ARE YOU -- |
| 121s | HAVE YOU TAKEN IT UP ANOTHER |
| 123s | |
| 124s | ARE YOU STANDING ON APPLE'S |
| 125s | |
| 125s | |
| 126s | WHAT I WOULD THINK ABOUT THIS IS |
| 128s | THAT THERE'S ROOM FOR A LOT OF |
| 129s | COMPANIES TO DO WELL IN THIS |
| 132s | ARENA, THESE TABLETS, MOBILE |
| 135s | |
| 136s | |
| 138s | ROOM FOR COMPANIES PURSUING |
| 140s | |
| 141s | DIFFERENT PRODUCT FEATURES. |
| 143s | ALL -- YOU KNOW, FOR THEIR -- |
| 145s | |
| 145s | >> Reporter: IN THE SMARTPHONE |
| 146s | ARENA THAT MAY NOT BE THE CASE |
| 148s | AS WE HAVE SEEN WITH BLACKBERRY. |
| 150s | HOW DO THEY STUMBLE SO BADLY? |
| 151s | |
| 152s | IT IS A VERY -- IT IS A VERY |
| 155s | |
| 157s | AND I AM SURE IT WILL BE -- YOU |
| 159s | KNOW, PROBABLY MANY, MANY CASE |
| 161s | STUDIES ON THE HISTORY OF THE |
| 162s | COMPANY AND MANY WAYS IT IS -- |
| 164s | STILL VERY INNOVATIVE COMPANY. |
| 166s | MY GUESSES ARE THERE AREN'T ANY |
| 168s | EASY ANSWERS TO THE QUESTIONS |
| 169s | |
| 170s | >> Reporter: WHAT ABOUT THE |
| 171s | QUESTIONS ABOUT THE LATEST MOVE, |
| 173s | $250 MILLION PURCHASE OF "THE |
| 176s | |
| 176s | THESE ARE AMONG HIS FIRST PUBLIC |
| 178s | COMMENTS ON THE ACQUISITION? |
| 180s | WHY DIDN'T YOU GET INTO THE |
| 181s | |
| 182s | >> FOR ME, AND -- I THOUGHT "THE |
| 184s | WASHINGTON POST" IS AN IMPORTANT |
| 187s | |
| 187s | AND I -- AM OPTIMISTIC ABOUT ITS |
| 190s | |
| 190s | IT IS A PERSONAL INVESTMENT. |
| 194s | I'M -- HOPEFUL I CAN HELP FROM A |
| 196s | DISSONANCE PART BY PROVIDING |
| 197s | RUNWAY FOR THEM TO DO A SERIES |
| 199s | |
| 200s | AND IN PART THROUGH BRINGING |
| 203s | THE -- SOME OF THE PHILOSOPHY WE |
| 204s | HAVE USED AT AMAZON TO -- TO |
| 209s | |
| 210s | >> Reporter: THAT PHILOSOPHY, HE |
| 211s | SAYS, COMES DOWN TO THIS. |
| 212s | >> WHAT WORKED AT AMAZON IS |
| 214s | FOCUSING ON THE CUSTOMER, BEING |
| 215s | VERY -- PUTTING THE CUSTOMER |
| 216s | FIRST WHICH IS EASY TO SAY. |
| 218s | |
| 219s | IF YOU REALLY ARE CUSTOMER |
| 221s | CENTRIC, IT IS LIKE BEING THE |
| 221s | |
| 223s | YOU ARE HOLDING THE PARTY FOR |
| 224s | |
| 225s | SOMETIME IT IS HOST OF THE PARTY |
| 226s | IS HOLDING THE PARTY FOR THE |
| 228s | |
| 231s | THAT'S -- THAT LEADS TO A DITCH |
| 233s | |
| 234s | >> Reporter: FOR AMAZON THE |
| 235s | PARTY COULD NOT BE MUCH BETTER. |
| 236s | THE STOCK HIT AN ALL-TIME HIGH. |
| 238s | THE COMPANY IS POISED TO BECOME |
| 239s | EVEN MORE RELEVANT IN PEOPLE'S |
| 241s | LIVES AS IT WORKS TO EXPAND ITS |
| 243s | POPULAR SAME-DAY DELIVERY |
| 244s | |
| 246s | >> OUR VIEW ON THIS IS WE KNOW |
| 248s | CUSTOMERS LIKE THEIR PRODUCTS |
| 250s | |
| 250s | AND SO WE WORK ON THINGS THAT WE |
| 252s | |
| 253s | |
