| 5s | Hey guys I'm Tori with Bella+Canvas in this video is all about social media 101 |
| 10s | for small businesses we've gotten a lot of questions about this topic so we |
| 14s | wanted to do a brief overview for you and if you like these kinds of topics |
| 18s | let us know by subscribing to our channel and liking this video also |
| 22s | what's your favorite and least favorite social media platforms as a consumer |
| 26s | we'd love to see your answers in the comment section below |
| 29s | most businesses understand the importance of social media marketing but |
| 32s | some struggle to know where to start in this video we're gonna break down |
| 36s | social media marketing 101 guidelines that we follow here at Bella Canvas |
| 43s | first a big mistake some small businesses encounter is trying to tackle |
| 48s | social media all at once we know it can be overwhelming so we encourage you to |
| 52s | take your time and invest in the right one or two platforms that work best for |
| 56s | you sprout social has great guides that cover how small businesses can navigate |
| 61s | each main network for example if your goal is community and relationship |
| 65s | building you may want to first focus on Facebook if you're more focused on brand |
| 70s | awareness and discovery then Instagram may be the best for you |
| 73s | you can check out all the guides in the description below once you've chosen |
| 80s | which platforms you're gonna focus on you're gonna need to determine your |
| 83s | content strategy a big mistake a lot of brands make is to haphazardly post |
| 87s | content studies show that more customers are actually going to go to your social |
| 91s | media channels before they're even checking out your website so you're |
| 94s | gonna want to make sure that everything you post is in line with your brand's |
| 98s | mission and aesthetic and be authentic to who you are show some personality |
| 102s | social media is a great place to show a lighter side to you and your brand but |
| 106s | be sure to establish a voice and make sure that all brand messaging falls in |
| 110s | line and even if you're small you can create a really strong loyalty on social |
| 114s | media as long as you stay consistent and transparent |
| 120s | after you determine your strategy you'll want to create a Content calendar what |
| 124s | this looks like is totally up to you and your team but I bella+canvas we love a |
| 128s | good Google Doc we map out a plan every two weeks that shows what content will |
| 133s | be shared where so how often should you post well there's a lot of different |
| 137s | theories out there for different platforms but the important thing is to |
| 140s | really just be consistent most marketers believe that posting several times a day |
| 144s | is best but don't do that unless you have enough content to be consistent in |
| 148s | your aesthetic invoice once we map out our posts we then use a scheduling tool |
| 153s | to make sure that all the trains leave the station at the right time we |
| 156s | recommend that you do your research on which scheduling tools work best for you |
| 159s | and your team but HootSuite TweetDeck and sprout social are all great options |
| 167s | if you're made up of a small team you're going to need to be efficient with your |
| 171s | content production so take advantage of your customers and social audience |
| 175s | encourage them to post images and tag you or use a hashtag then repurpose |
| 180s | those for yourself we do this all the time at bella canvas because our |
| 184s | customers do such unique things with our product this is called user-generated |
| 188s | content or UGC also use social media as a way to interact with your community |
| 193s | use direct messages or DMS as a way to generate business and conversation and |
| 198s | don't be afraid to get involved with trending topics this doesn't mean you |
| 202s | should post on every social holiday but look at the calendar ahead of time and |
| 205s | see which one's fit in with your branding and then be sure to use the |
| 208s | right hashtags you should take advantage of sweepstakes and giveaways - it's a |
| 212s | great way to grow your audience we also encourage you to check out other small |
| 216s | organizations in your industry on social media and see what's working for them |
| 220s | specifically on Instagram there are hundreds of brands that can give you |
| 224s | inspiration for content ideas so don't be afraid to learn from them we hope |
| 228s | this video was helpful be sure to check us out on our social media platforms |
| 232s | links are below and don't forget to let us know if |
| 234s | there's any topics along these lines or other topics that you're interested in |
| 238s | learning more about we'd love your feedback and we definitely are creating |
| 242s | more content based off of that happy posting and see you next time |
| 244s | |
