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How blue jeans were invented | Moments of Vision 10 - Jessica Oreck
English —
Unit 13
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by
TED-Ed
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...
6s
In
a
Moment
of
Vision...
13s
It's
the
height
of
the
Gold
Rush,
1850s
California.
17s
A
young
tailor
named
Jacob
Davis
notices
that
his
gold-mining
customers
22s
are
wearing
through
pants
faster
than
they
can
patch
them.
25s
In
a
moment
of
vision,
27s
Davis
adds
reinforcing
metal
rivets
to
his
pant
design,
31s
strategically
placing
them
at
points
of
strain,
34s
like
the
corners
of
pockets
and
the
base
of
the
fly.
38s
The
enhanced
trousers
are
soon
in
high
demand.
42s
In
order
to
take
out
a
patent
on
the
highly
successful
riveted
pant,
46s
Davis
needs
a
business
partner.
48s
He
approaches
the
supplier
of
his
cloth,
51s
a
dry
goods
merchant
by
the
name
of
Levi
Strauss.
55s
Strauss
and
Davis
begin
manufacturing
pants
out
of
denim,
58s
and
continue
to
modify
the
design
to
accommodate
their
customers.
64s
It
is
rumored
that
the
removal
of
the
crotch
rivet
66s
was
due
to
a
complaint
from
the
miners
69s
that
squatting
too
near
a
campfire
in
their
typical
underwear-free
fashion
74s
could
be
painful.
77s
Jeans
continued
to
be
modified
and
diversified
over
the
years,
80s
eventually
becoming
an
everyday
fashion
item
83s
for
both
work
and
play
by
the
1960s.
87s
Today,
96%
of
American
consumers
own
at
least
one,
if
not
many,
pairs
of
jeans.
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